M·A·C is forever asking “Why not?” when it comes to the miracles of makeup – our medium for transformation – always exploring new ideas about the many ways we long to look and feel different for a day, a night, a lifetime. With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation – from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven – all elaborate exercises in trying on different personas. In the campaign we’ve longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We’re living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process. We can’t wait to see what you (and the genius that is Cindy Sherman) do next!
All words by Susan Sloan.